What you should know:

IMAGES are Everything

April 26, 2012

Let's face it. Your audience is VISUAL. Take the time to pick out pictures carefully. Pictures that are too raunchy will get you blacklisted from search engines, (as well as raunchy copy) . Pick out pictures that are sassy and classy, and make sure that it captures the right look: cute, sexy, bold, shy, etc.

 

Is it time for a new website?

February 23, 2012

1. if your website is over 2 years old the odds are it needs a refresh at a minimum and it may be less expensive to build a new website depending on the platform it was designed on.  

2. If your website is done completely or largely in Flash and your homepage and key pages have all Flash you probably need a new website.  In a nutshell a Flash website is invisible to Google, Bing, and other search engines and will not rank well.

3. If the information architecture and website design practices are out of date it absolutely affects your search rankings and it is often easier to do a new design than to fix an poor one.

4.  Let’s face it, it looks dated. This is much like deciding to remodel a house, there is no absolute need for it, it’s just time for a new look or an update.